Tag Archives: Johnson Publishing

Desiree Rogers and Buddy Linda Johnson Rice in NYT

Bosom buds Desiree Rogers and Linda Johnson Rice pose together recently for a spread in the New York Times. In the NYTimes.com article entitled “Desiree Rogers, Post Crash,” Desiree talks about the famous “party crashers” incident and some of the soul searching she has done since leaving her White House Social Secretary post. The article also provides some insight into the significance of her new position as CEO of Johnson Publishing, and how she is charged with (virtually) single-handedly changing the culture and saving a publication that is in rapid decline (circulation is down over 6 million over the past 10 years for Ebony and Jet combined, revenues for Johnson Publishing is only 40% of what it was five years ago). Linda Johnson Rice mentioned how she plans to direct Ms. Rogers, “I will let Desirée be Desirée, and all that goes with that.”

If nothing else, Desiree has elevated the relevance and perception of the magazine at least a bit. The article even mentions Anna Wintour calling Desirée “a rock star” and Robin Givhan mentioning on Twitter, “when was the last time Ebony had a front row seat at NY fash week? When did hell last freeze over? Oh I exaggerate!” If anyone can turn this magazine around, it would be Desiree Rogers and we can’t wait to watch every step of the way.

Check out the NYTimes.com article on Desiree Rogers here.

Desirée Rogers, Post Crash


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Desiree Rogers Named CEO of Johnson Publishing

In June we announced that Desiree Rogers had assumed a new position as a consultant helping her buddy Linda Johnson Rice’s company, Johnson Publishing. Today it was announced that Desiree has been named CEO of Johnson Publishing and that Linda Johnson Rice will continue as chairman of the company. We’re not too surprised as there have been many changes there over the past few months, not only with Desiree’s role within the company but also Amy DuBois Barnett brought in as Editor-in-Chief of Ebony, replacing Harriette Cole and the departure of former president and COO, Anne Sempowski Ward in July.

But will a new regime really save Johnson Publishing? We saw that changes with bringing in Bryan Monroe in 2006 and Anne Sempowski Ward and Harriette Cole in 2007 did not achieve the high hopes once expected. Maybe having someone new at the helm will be able to turn the iconic company around. What do you think?

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