Lauren “Daisy” Lewellyn is the queen of effortless chic, and author of the new book, Never Pay Retail Again: Shop Smart Spend Less Look Your Best Ever. Daisy has the astute ability to turn looks from the runway into reality for the everyday woman. Early style inspiration hit Daisy from her grandmothers on both sides of her family-tree while growing up in sunny southern California. Her love of fashion continued to flourish while attended college on the east coast and traveled abroad as a young fashionista with a burgeoning career in New York City. Daisy is not shy about giving credit to the excellent grooming and experience she attained at Howard University and New York’s Fashion Institute of Technology along with key mentors while working at Glamour, In Style, and Essence Magazines. Daisy says, “I learned so much during my days at Glamour & In Style working with tons of designers and real women with busy lives.” Daisy’s dazzling persona has also helped to expand her career onto a variety of platforms. Daisy spreads tips and tricks about fashion, beauty and style over the radio airwaves, online, and television (of course)!
Daisy admits that translating her passion and personality into print for the book was a slight obstacle early on, “I had to really make sure that my personality and voice were not lost when placed on paper in black ink. I wanted my book to be very colorful, upbeat, and funny…like me.” In just three months time, Daisy poured herself into the process of completing the book. Passion motivated her drive to stay disciplined, which sometimes meant politely turning down social invitations from friends and family. The dedication and hard work really paid off; Never Pay Retail Again, published by Simon & Schuster was released on May 4 and featured on Good Morning America. Daisy’s goal for Never Pay Retail Again is for women to, “feel like they learned something new that can boost the 3 S’s: their self esteem, style, and savings.”
Ladies always want to know where to find good deals on designer labels and, also to get invited to sample sales. Never Pay Retail Again is right on time because, being in debt has never looked good on anyone. Daisy provides readers of Never Pay Retail Again with a healthy compromise between both worlds of shopping and saving. Daisy educates women on how to take their personal style and their budget and create looks that allow them to feel their best by suggesting that women wear clothing that do the following:
1. Flatter Your Body type
2. Work For Your Lifestyle
3. Suit Your Personal Style
4. Are Inspiring to You.
Currently Daisy is promoting her new book and keeping her website and blog updated daily with latest in fashion, beauty, & lifestyle as well as career advice.